Analytics

How to Set Up Conversion Tracking in Squarespace Using Google Analytics {video}

How to Set Up Conversion Tracking in Squarespace Using Google Analytics {video}

Today I'm going to show you how to track form submissions and newsletter sign up conversions from you Squarespace website in Google Analytics.

It's really easy to set up and we will do this using GA Goals.

The first step is to set up a contact form or newsletter block. Next you will to create a page that the user is redirected to after submitting the form. Lastly we'll set up a new goal in Google analytics to record conversions.

Let's get started!

How to Install Adjusted Bounce Rate Using Google Tag Manager

How to Install Adjusted Bounce Rate Using Google Tag Manager

Let's talk about bounce rate. It's one of those metrics that doesn't really tell us whether people are reading or engaging with our content in a meaningful way. A website visitor can read the whole of your blog post, watch a video, make a download and it still counts as a bounce. All because they haven't clicked through to another page!

So why set up an adjusted bounce rate? An ABR actually considers if someone had an interaction on the page. Implementing an adjusted bounce rate gives us a MUCH better measurement of how a page is actually performing.

I'm going to show you how to set this up in Google Tag Manager in 5 easy steps!

Social Analytics: Track Post Specific Data Using URL Tagging

Social Analytics: Track Post Specific Data Using URL Tagging

Publishing and promoting your content on social media is a great way to drive traffic to your website. Since launching our blog at the beginning of May, almost half our traffic has come from social media.

I'm a member of 10+ groups on Facebook that I actively contribute to and share my posts with. As a result, I know this activity drives a significant amount of traffic to our website.

But just knowing that my efforts "drive traffic" doesn't cut it. As marketers, website owners and businesses, we need to know exactly which posts are most valuable to us.

We can find out this information by using URL tagging, and that's what I'm going to show you how to do. The good thing is, it's REALLY easy.