If your are considering starting search engine optimisation (SEO) you have probably already done some research and come to the conclusion that before you can begin an SEO campaign you must do something called keyword research.
What is keyword research?
Put simply, it’s a practice SEO professionals use to discover actual search terms that people type into search engines. The research helps reveal words and phrases related to a particular business or industry, that can provide a profitable opportunity to target for an upcoming SEO campaign.
So, do you have to be an SEO professional to do keyword research like a pro? Well it helps, however anyone can do it when provided with the right tools and guidance.
This article will provide you with a practical understanding of keyword research, useful free resources to aid you, as well as actionable steps in order to succeed at finding the right keywords for your SEO campaign!